Christine Williams (dba Kristin McTiernan)

Editorial leader, long-form content writer, and content strategist. I translate complex ideas into clear, compelling content—and build systems that do it at scale.

Federal Communications

USDA Economic Research Service

As External Communications Lead, I managed the editorial pipeline for USDA's flagship publications—overseeing graphics, layout, web publishing, editing, policy neutrality review, and institutional approval. These samples represent the range of content formats my team produced.

Feature Article

Amber Waves, Oct 2024

USDA Survey Provides Insights Into Farms Operated by Limited Resource Farmers and Ranchers

Long-form feature translating complex survey data into accessible policy narrative for congressional staff and agricultural stakeholders.

Data Infographic

Amber Waves, Nov 2024

Top 10 Developments in World Agriculture Since 1961

Visual storytelling synthesizing six decades of agricultural productivity data into a single compelling infographic.

Research Report

Economic Information Bulletin

EIB-286: Economic Research Report

Full production oversight of research publication—coordinating technical review, design, accessibility compliance, and multi-format distribution.

Content Strategy

Building a Multi-Platform Ecosystem

I operate multiple content brands serving independent authors and readers—each with distinct voice, format, and audience, unified by a strategic content architecture.

The System

Rather than chasing virality on a single platform, I built an ecosystem where content flows strategically through stages of audience development:

Discovery — Long-form video (YouTube), Substack Notes, and Twitter (X) commentary bring cold audiences into the ecosystem
Engagement — Embedded CTAs convert casual viewers into invested followers
Conversion — Premium offerings (paid blog, books) serve the most engaged segment

Each piece of content is designed for repurposing: a single interview becomes a full YouTube episode, multiple short clips, newsletter content, and social posts—maximizing output while minimizing production overhead.