Christine Williams

Strategic Communications | Crisis Communications | Executive Messaging | Change Management | Editorial Strategy | Brand Voice Development | AI-Assisted Workflows.


Federal Communications

USDA Economic Research Service

As External Communications Lead, I managed the editorial pipeline for USDA's flagship publications—overseeing graphics, layout, web publishing, editing, policy neutrality review, and institutional approval. These samples represent the range of content formats my team produced.


Feature Article

Amber Waves, Oct 2024

USDA Survey Provides Insights Into Farms Operated by Limited Resource Farmers and Ranchers

Long-form feature translating complex survey data into accessible policy narrative for congressional staff and agricultural stakeholders.

Data Infographic

Amber Waves, Nov 2024

Top 10 Developments in World Agriculture Since 1961

Visual storytelling synthesizing six decades of agricultural productivity data into a single compelling infographic.

Research Report

Economic Information Bulletin

EIB-286: Economic Research Report

Full production oversight of research publication—coordinating technical review, design, accessibility compliance, and multi-format distribution.

Crisis & Strategic Communications

When organizations face credibility threats, operational failures, or reputational risk, clear and strategic communications become the difference between recovery and lasting damage. I bring the same analytical rigor and editorial discipline to crisis situations that I apply to long-form content strategy.

Healthcare Beneficiary & Provider Crisis Communications.

Currently managing rapid-response stakeholder communications for a healthcare services organization during an active service-delivery incident affecting military beneficiaries and providers. Coordinating multi-audience messaging across beneficiary, provider, and internal channels.


Sample: A Crisis Communications Case Study in Personal Brand Rehabilitation

A strategic analysis of the Sarah Stock credibility crisis and the available paths to recovery. Read Now


Featured samples

Explore my written work for clients

Personal Brand Lead Magnet

Executive ghostwriting: book-length strategic narrative capturing a CEO's voice, expertise, and business philosophy.


B2B Content

Long-form sales copy for physical product (wearables)


Mindset & Wellness

Book-length wellness content for teen girls for a mental health provider

Editorial Writing

Analysis Essays

Long-form analysis on publishing, platform strategy, and the business of independent content creation.


Industry Analysis

Fictional Influence

The Slim Novel: Trad Pub is Learning from Indie Authors

An analysis of changing publishing trends, driven by independent fiction publishers

Platform Strategy

Fictional Influence

Why 90 Million Readers Abandoned Traditional Books

Earning income and building a platform with non-novel long-form fiction


© 2026 Shockley Press LLC

Created with MailerLite