Christine Williams
Strategic Communications | Crisis Communications | Executive Messaging | Change Management | Editorial Strategy | Brand Voice Development | AI-Assisted Workflows.
Federal Communications
USDA Economic Research Service
As External Communications Lead, I managed the editorial pipeline for USDA's flagship publications—overseeing graphics, layout, web publishing, editing, policy neutrality review, and institutional approval. These samples represent the range of content formats my team produced.
Feature Article
Amber Waves, Oct 2024
USDA Survey Provides Insights Into Farms Operated by Limited Resource Farmers and Ranchers
Long-form feature translating complex survey data into accessible policy narrative for congressional staff and agricultural stakeholders.
Data Infographic
Amber Waves, Nov 2024
Top 10 Developments in World Agriculture Since 1961
Visual storytelling synthesizing six decades of agricultural productivity data into a single compelling infographic.
Research Report
Economic Information Bulletin
EIB-286: Economic Research Report
Full production oversight of research publication—coordinating technical review, design, accessibility compliance, and multi-format distribution.
Crisis & Strategic Communications
When organizations face credibility threats, operational failures, or reputational risk, clear and strategic communications become the difference between recovery and lasting damage. I bring the same analytical rigor and editorial discipline to crisis situations that I apply to long-form content strategy.
Healthcare Beneficiary & Provider Crisis Communications.
Currently managing rapid-response stakeholder communications for a healthcare services organization during an active service-delivery incident affecting military beneficiaries and providers. Coordinating multi-audience messaging across beneficiary, provider, and internal channels.
Sample: A Crisis Communications Case Study in Personal Brand Rehabilitation
A strategic analysis of the Sarah Stock credibility crisis and the available paths to recovery. Read Now
Featured samples
Explore my written work for clients

Personal Brand Lead Magnet
Executive ghostwriting: book-length strategic narrative capturing a CEO's voice, expertise, and business philosophy.

B2B Content
Long-form sales copy for physical product (wearables)

Mindset & Wellness
Book-length wellness content for teen girls for a mental health provider
Editorial Writing
Analysis Essays
Long-form analysis on publishing, platform strategy, and the business of independent content creation.
Industry Analysis
Fictional Influence
The Slim Novel: Trad Pub is Learning from Indie Authors
An analysis of changing publishing trends, driven by independent fiction publishers
Platform Strategy
Fictional Influence
Why 90 Million Readers Abandoned Traditional Books
Earning income and building a platform with non-novel long-form fiction
