Christine Williams (dba Kristin McTiernan)
Editorial leader, long-form content writer, and content strategist. I translate complex ideas into clear, compelling content—and build systems that do it at scale.
Federal Communications
USDA Economic Research Service
As External Communications Lead, I managed the editorial pipeline for USDA's flagship publications—overseeing graphics, layout, web publishing, editing, policy neutrality review, and institutional approval. These samples represent the range of content formats my team produced.
Feature Article
Amber Waves, Oct 2024
USDA Survey Provides Insights Into Farms Operated by Limited Resource Farmers and Ranchers
Long-form feature translating complex survey data into accessible policy narrative for congressional staff and agricultural stakeholders.
Data Infographic
Amber Waves, Nov 2024
Top 10 Developments in World Agriculture Since 1961
Visual storytelling synthesizing six decades of agricultural productivity data into a single compelling infographic.
Research Report
Economic Information Bulletin
EIB-286: Economic Research Report
Full production oversight of research publication—coordinating technical review, design, accessibility compliance, and multi-format distribution.
Content Strategy
Building a Multi-Platform Ecosystem
I operate multiple content brands serving independent authors and readers—each with distinct voice, format, and audience, unified by a strategic content architecture.
The System
Rather than chasing virality on a single platform, I built an ecosystem where content flows strategically through stages of audience development:
Discovery — Short-form video (YouTube Shorts) and Twitter (X) commentary bring cold audiences into the ecosystem
Engagement — Long-form YouTube, weekly podcast, and Substack essays convert casual viewers into invested followers
Conversion — Premium offerings (paid newsletter, marketing community, books) serve the most engaged segment
Each piece of content is designed for repurposing: a single interview becomes a full YouTube episode, multiple short clips, newsletter content, and social posts—maximizing output while minimizing production overhead.
23K
YouTube Subscribers
3
Active Platforms
Weekly
Publishing Cadence
Featured samples
Explore my written work for clients
Personal Brand Lead Magnet
Book-length brand-building non-fiction written for an entrepreneur
B2B Content
Long-form sales copy for physical product (wearables)
Mindset & Wellness
Book-length wellness content for teen girls for a mental health provider
Editorial Writing
Substack Essays
Long-form analysis on publishing, platform strategy, and the business of independent content creation.
Industry Analysis
Fictional Influence
The Slim Novel: Trad Pub is Learning from Indie Authors
An analysis of changing publishing trends, driven by independent fiction publishers
Platform Strategy
Fictional Influence
Why 90 Million Readers Abandoned Traditional Books
Earning income and building a platform with non-novel long-form fiction
YouTube: Nonsense-Free Kristin
Long-form interviews, industry commentary, and practical guidance for independent authors and creators.
Editorial Product
Black Market Fiction
A monthly digital magazine I created, edit, and publish—featuring serial fiction, industry commentary, and book reviews for readers underserved by mainstream publishing.
Digital Magazine
Monthly Publication
Black Market Fiction Sample Issue
Each issue includes a serial fiction episode, feature article, industry news commentary, and reviews. I handle editorial direction, contributor management, layout, and distribution across digital and quarterly print formats.
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